SUNHOUR CAPITAL // CASE STUDIES
Marketing and eCommerce work, before the AI system.
SunHour Capital’s AI Growth System is new — these case studies are from the marketing consulting work behind it: Google Ads, Shopify, and revenue-focused strategy for real clients.
Case Study — eCommerce
Upstairs: eCommerce growth system.
Shopify, Google Ads, and paid acquisition rebuilt from the ground up — product feeds, conversion tracking, merchandising, CRO, and attribution folded into one measurable growth engine.
$1.11M+
All-Channel Sales
$493K
Trailing 12 Months
11,603
Total Orders
576%
Peak Google Ads ROAS
The Inflection Point
Two months in, the numbers stopped being a coincidence.
The actual dashboard from the first 60 days of optimization — Nov 14–Dec 13, 2024 vs. the prior period.
Case Study — Paid Media
Google Ads: from spend leak to 576% ROAS.
Performance Max restructured around conversion value instead of clicks, with budget scaling as ROAS held steady.
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